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Sunday, March 4, 2012

Nestle removes all artificial ingredients from products

Nestle, the company behind chocolate bars Kit Kat and Aero, has become the first major confectionery company to take out all artificial colourings, flavours and preservatives from its entire range.
The sweets and chocolate manufacturer has changed the recipe for all of its 79 products and replaced 80 man-made ingredients with natural alternatives. Concentrates of fruit and vegetables such as carrot, radish and lemon are now used to colour products like Smarties, the company said. This year marks the 75th anniversary of favourite chocolate sweets Smarties. The announcement came as Nestle Crunch became the last of the range to have its ingredients replaced with natural ingredients.
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